St. Lawrence College
Graphic Design, 1989
Creative Director and Owner, Greenmelon Inc.
In his 30-year career as a graphic designer, Robert Smith has demonstrated creativity without boundaries. An award-winning designer behind such iconic images as the Farm Boy brand, he is also an author and an advocate. His design work has won over 100 awards and his expertise has made him a sought-after judge in design competitions nationally and internationally. But he counts his advocacy for the creative process – teaching, mentoring, speaking and as a founding member of the Registered Graphic Design association – as his legacy. His motto of “pencils over pixels” encourages others to find their creative inspiration.