Computer Programmer, 1994
President and CEO, Start.ca
Peter Rocca is the CEO of Start.ca, a thriving London-based internet and cable service provider that boasts the highest customer satisfaction rating (95 per cent) across all categories in North America, with wait times well below a minute. The company has experienced rapid growth in recent years, with sales roughly doubling every year since 2012, now reaching 70,000 customers across Ontario. Rocca has been growing his influence throughout the sector via his involvement with the Canadian Network Operators Consortium, a group that helps shape policy that supports competitive options for Canadians. He was elected vice-president of the consortium in June of 2018.